Merchology Blog

We helped Caribou Coffee create custom pet bandanas and dog toys for in-store retail merch! You can add your own custom prints to any project, no matter the type of product you're creating. Custom prints let your brand's personality shine!

Responsibility is one of our deeply held core values at Merchology. This year, we hosted Impact Week with our Minnesota and Pennsylvania teams! For the week of May 12–16, our team participated in a variety of volunteer opportunities in our MN and PA communities. Monday Food packing and sorting at...

With economic uncertainty impacting the cost of goods, including the products you shop for branded merchandise, it can be difficult to know how to plan ahead. You want to continue investing in your brand and in your team, but unforeseen budget changes make you hesitate to spend. We’re here to...

It’s the most wonderful time of the year—in some ways. We get to take our heads out of our work and celebrate together. We look forward to nostalgic traditions. But while celebrations reach their peak, so do our schedules. When your calendar is jam-packed, it can be easy to lose...

We live in a world where a customer can look at two identical products and make their purchase based on logo recognition. But what happens when recognition turns into a purchase? The fight for retention. Customer loyalty may be the most powerful tool in your toolbox. Here’s how retention can...

The 2024 holiday season is a new opportunity to engage your employees in meaningful ways. This tends to be a more emotional time of year with looming deadlines and goals, increasing social obligations, and strained budgets. The culmination of a year of activities provides a perfect occasion to connect with...

Merchology Receives "Committed" Badge We are proud to announce that Merchology has earned a "Committed" badge from EcoVadis! This badge comes as a result of an assessment from EcoVadis which evaluates a company's performance in environmental and social governance across its supply chain. Read the full press release announcing Merchology's...

Merchology is Lucas Oil's Branded Merch Vendor We're thrilled to announce our partnership with Lucas Oil! Merchology is the company's official apparel and promotional vendor. We will fulfill all premium branded product orders on Lucas Oil's merch site.  Read the full press release announcing Merchology's partnership with Lucas Oil here.  Melissa...

In-House Custom Apparel Decoration At Merchology, we take pride in the fact that nearly all of our custom logo additions are done in-house! In the same three facilities where we take custom corporate apparel orders, we also decorate them and ship them out—we really do it all! This practice isn’t...

When it comes to the customer journey, we know it often takes many touchpoints before they convert. A customer's path rarely follows the simple sales funnel path—they interact with marketing collateral, create a cart, and end up back in the research phase within moments. This is why it’s crucial to...

When it comes to employee engagement, it’s easy to fall into a rut. Your company may have seasonal or quarterly events that employees anticipate yearly—these events have worked in the past, and it’s much easier to plan an event that you’ve pulled off before. Regular events can provide something for...

We’ve just turned the corner into fall, but 2025 planning is on everyone’s mind. Like us, you’re deep into strategic planning, defining what success means to you and building out your main initiatives to get you there. Each year, brand identity becomes increasingly important. Your audience needs to recognize not...